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DMSN organized its seminar on Saturday, 18th August 2018 in their institute DMSN Rohini, sector -7, Delhi. The seminar lasted for 2hours from (11 a.m. – 1 p.m.). It brings you the highlights along with some informative guidelines about the seminar.
Sachin Dabas delivers workshops and seminars that teach individuals and businessman. How to plan digital strategy, search engine marketing and google analytics.
Sachin Dabas has a genuine passion for teaching. His energetic style keeps learners focused. His workshops and seminars are very interactive and inclusive. He gives ample time for Q&A and group discussion and delivers a depth knowledge about a topic.
The Seminar topic was SEO So, after hearing SEO the first question comes to mind is, What is SEO? SEO stands for “Search Engine Optimization”. It is a process of getting traffic from the organic, editorial or natural search results on search engine.
SEO is the practice of increasing the number and quality of visitors to a website by improving ranking in the search engine.
What is the importance of SEO in digital marketing?
Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by gaining high ranking placements in Search Engine Result Page (SERP). It includes Google, Yahoo, Bing, etc.
SEO helps your business to grow to meet business objectives. SEO is important for the smooth running of your website.
QUESTION & ANSWERS
QUES.1 What is the main difference between White Hat & Black Hat SEO? asked by Hemant.
Ans. White hat SEO = Ethical SEO
Blackhat SEO = Unethical SEO
White hat SEO means the use of fair technique and strategies that target audience against to a search engine. Techniques that are used in white hat SEO includes using keyword analysis, research, meta tags, keywords to make it more relevant, backlinking, link building, writing well-mannered content for your readers.
White hat SEO is a long-term investment on your website. Results also last long because it’s a fair technique to rank your website.
Black hat SEO refers to using unfair techniques and strategies to get higher search rankings and abiding search engine laws. It only focuses on search engine not so much on human audience traffic. Blackhat SEO has been used by those who want a quick return on their website instead of long-term investment on their website.
Techniques are used in black hat SEO includes hidden text and links, keyword stuffing, blog content spamming, and link farming.
The drawback of Blackhat SEO:
- Banned from the search engine.
- De-indexing
- The penalty for using unethical techniques.
CONCLUSION:
Attendees leave his sessions with new ideas, strategies and actionable tasks that will help them in advance in their digital marketing program