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ROI is the key factor of whether marketing efforts have been successful or not.Here are seven areas from where we can transform their performance which boosted revenue, increased profits, and improved customer satisfaction and retention.

• Improve Service Level Performance: Analytics help to predict business ability to meet customers demand by understanding the impact of traffic patterns and   average delivery times for each supplier in major cities. This allows them to make and meet commitments, or pass on business where they know that delivery is not possible, or to propose a next day delivery.
• Improved Advertising : Advertising includes high investment and huge cost , so A grade advertising is important for high ROI.
• Leverage Analytics Platform : To get ideal results from various solutions, right data analytics platform is important. We need a analytics which is not only handles data but also scalable and adjustable which helps in execution of available data to various business vehicles and in end results in increased ROI.
• Measure Strategically : Identify the metrics which leads bigger overall impact. Without clear understanding of market or campaign , we cannot have a good ROI. So manage and measure all individual accounts to improve ROI.
• Improved Supplier Management : Analyzing the customer complaints and refund requests allow them to drop poor performing suppliers, either from on-time or product quality perspective. Which helps to ensure that their clients get good quality flowers on time.