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Every year almost all of us make some resolutions to reach the goals we want to reach whether in our life or career and so does a digital marketer. Talking about the digital marketing landscape, what seemed a few very ambitious concepts and that almost bordered on ridiculous at one time; data-driven marketing, voice search engine optimization (VSEO) and artificial intelligence have become some of those innovative digital marketing trends you can’t ignore in 2020.

And! It isn’t a wonder if it is as to stay competitive, your business must adapt to the changing behavior of consumers and so to the rapidly evolving digital marketing landscape.

So, you as a digital marketer must make your New Year’s resolution a little meticulously and keep a note of every significant factor before you land on your final digital marketing strategy for 2020. You can’t stick your heads in the sand and expect that the same old methods or a few educated guesses will fetch you results.

For your help, we have conducted in-depth research and have come up with the top 10 resolutions you must make as a digital marketer for 2020 so that your business not just survives the change but thrives in a way you always had dreamt of.

Resolution#1: We will personalize almost all our marketing content!

Personalization in marketing is one of the most talked-about factor in the past and the idea is it remains one of the most talked-about factor in the present too. If you really want to stand out in 2020, you must bring as much personalization as possible in your marketing whether it is about personalizing your content, personalizing your product or just anything that could be personalized.

Let’s have a look to a few stats related to personalization:

• 90% of consumers find personalization appealing
• 63% of them say they are highly annoyed with generic advertising blasts
• 80% say they are more likely to do business with a company that offers personalized experiences
• Personalized, triggered emails based on behavior drive 3X ROI than batch-and-blast emails

You will know better how powerful personalization is if you look at how Netflix and Amazon seeing great success through their custom-made recommended movie titles or products.

Resolution#2: We will put more focus on video marketing!

Video marketing is certainly one of the most important marketing tactics as on date. Why not have a look at the video marketing stats before we dive deeper into the factor:

• 72% of businesses say that video has improved their conversion rate
• 70% of consumers say that they have shared a brand’s video
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

And the best thing is it not just YouTube, there are various other platforms through which you can drive higher engagement by employing videos. You can always make a video post on Facebook, Instagram or LinkedIn or can start a live broadcast on these platforms.

As you might have realized the shift to mobile devices is growing each day and that while long-form sales pages and emails seem difficult to be read on small screens videos can present the same information regardless of device screen sizes.

Whether YouTube’s or other platforms, videos are displayed in search engine ranking pages and so you must pay heed to the optimization of the videos for SERPs.

Resoltion#3: We will pay heed to Influencer Marketing

Influencer marketing is nothing but a word-of-mouth marketing where in industry key leaders called influencers to amplify your marketing message to a larger market. A well-known celebrity in your industry could be an influencer for your purpose. Mostly, influencers are Instagram or YouTube personalities who have a huge niche following them and who can be helpful in spreading your marketing message through their social channels.

Here are a few stats related to influencer marketing:

• 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves
• 58% of people have bought a new product in the past six months because of an influencer’s recommendation

Resolution#4: We will employ Social Messaging Apps for marketing

Most of us think social messaging apps are only meant to send emojis to friends but if you look at the following stats you will certainly have a different outlook.

• 3 billion monthly users are active on Facebook Messenger:
• 10 billion messages are sent between people and businesses on Facebook Messenger every month
• WhatsApp has 1.6 billion active users and 55 billion messages are sent via every day

Well! The numbers clearly show how people in large numbers are hanging out on these social messaging apps and that employing these to market your product makes sense.

You not just put across your marketing messages through social messaging apps to the consumers directly but also convey your message in a more personalized way giving better user experience to the consumers. If you look at the numbers: 63% of customers are more likely to return to a company website that has live chat. Well! The number clearly depicts how important it can be to present on social messaging apps.

Resolution#5: We will not ignore Artificial Intelligence (AI)

Whether it is about analyzing consumer behavior or search patterns, Artificial Intelligence can be employed to accomplish not just these tasks but that it can also make use of the data from your social media platforms as well as blog posts and help you discover how consumers find your products and services.

If we talk about AI in practice, one of the very exciting examples could be chatbots. Different companies use chatbots for different purposes such as to decode what the consumers want, to give a well-timed response to the customers’ queries, automate various tasks and so on.

Different areas where AI is implemented to achieve desired results are email personalization, basic communication, content creation, E-commerce transactions, and product recommendations and so on.

Resolution#6: We will keep the rise of Visual Search in mind while creating the marketing strategy.

How customers find products have always been disrupted by technology and the idea is it will remain like this in 2020 too. The rise in visual search is both a challenge and an opportunity. The visual search technology allows customers to take pictures of the products to collect various information about it such as reviews, pricing as well as the information as to where they can be purchased. Apps like Amazon are already employing this type of technology to give users better experience and that brands need to make sure they have plentiful pictures of the products and are tagging the pictures correctly if they want to make more business and add those customers as well who are using visual search technology.

Resolution#7: We will make the most out of social media.

2020 will see even more development in marketing on social media in comparison to the past. Whether it is about the overall costs, audience targeting or testing capabilities, social media will remain a competitive platform in digital marketing. Brands not just find their audiences on social media but that the platforms equip them with the feature to share a wide variety of creatives such as images, GIFs, videos, and so on. Moreover, social media is not just about targeting the right audience but that you can sell your products directly through various social media platforms like Facebook and Instagram. Now, you don’t require moving your customers through your landing pages or the website and that the customers can tap and purchase the product of their choice without having to leave their favorite social outlet.

Resolution#8: We will include Voice Search in our digital marketing strategy

The way consumers are using voice search, brands really need to rethink the digital marketing strategy they have for 2020 if they had any.

Let’s have a sneak peek to a few numbers related to Voice search to know the extent it is becoming an important strategy.

• 50% of all searches will be via voice by 2020
• Voice shopping is set to jump to $40 billion in 2022, up from $2 billion this year
• 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines
• Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units

Through voice search, consumers get to have all the relevant information that they are hunting for through audio content. Moreover, with AI getting smarter there is a considerable reduction in the number of errors that voice assistants like Google, Alexa and Siri had been making.

Adopting a voice search strategy not just ensures that you are delivering the relevant message but that it also delivers an optimized customer experience that in turn nurtures the relationship with the customers and builds brand loyalty.

Resolution#9: We will conduct Omnichannel Marketing

One of the buzzwords of 2019, omnichannel marketing has still not lost its value and is as ripe and relevant as it could be for 2020 as well. As the name signifies, omnichannel marketing is marketing across multiple platforms such as blogs, apps, social media, email etc). It gives you an opportunity to connect with your potential customers on more touchpoints. Done right, omnichannel marketing allows you to give your customers an enhanced user experience as well as offer them with cohesive brand messages that will drive them to action.

Here are a few numbers that depicts how Omnichannel Marketing can generate great results.

• Engagement rate is 18.96% on omnichannel while 5.4% on single-channel
• Average order value is 13% more per order on omnichannel than single-channel
• Purchase frequency is 250% higher on omnichannel than single-channel
• Customer retention rates is 90% higher for omnichannel than single-channel

Resolution#10: We will make proper use of User-Generated Content (UGC)

“90% of shoppers report that UGC influenced their decision to purchase more than any other form of advertising!”

Irrespective of what kind of marketer you are, User-generated content (UGC) is an effective resource for you. UGC helps you increase engagement with your brand by igniting conversation among your past buyers & prospective customers.

Implemented the right way, user-generated content (UGC) campaigns boosts conversions as well as visibility & traffic for your website and in the end pays you for even a single minute that you have spent in making it happen.

Wrapping Up

So, these were a few New Year Resolutions you must make for 2020 and adapt to the change that’s taking place in the digital marketing landscape. Remember what John F. Kennedy had said:

“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

Off late change and adaptation to the change has become integral part of a digital marketer’s job and that they must be ready and skilled to embrace the new technologies, tools as well as strategies if they really want to outshine the competition.