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Read this case study to know how VAVAVOOM achieved 1409% Return on Ad Spend (ROAS) in just 11 weeks through YouTube Advertising.
A Sneak Peek at the overview of the story:
Brand: VAVAVOOM
Country: Ireland
Industry: Fashion
Tools Employed: YouTube Advertising (Google TrueView for Action)
Outcome: 1409% Return on Ad Spend (ROAS)
Business Type: B2C
The Brand & the Story
VAVAVOOM is an Irish fashion retailer that provides quality clothing for almost all occasions whether it is a festival, wedding or maybe a quiet night out that you are going for. The fashion retailing company operates in 120 different countries around the world and is renowned for providing one of its kind shopping experiences to its customers.
VAVAVOOM wanted to beat the high competition and generate more sales than it usually gets and to increase conversion it wanted to increase viewer engagement. The company also wanted to drive a return on ad spend (ROAS) of 10:1 ratio.
The fashion retailing company collaborated with a marketing agency We Influence to achieve its revenue goals and turned to YouTube advertising. The team implemented TrueView for Action alongside custom intent audiences and in-market targeting that helped them to fetch awesome results and reap amazing ROI. Within a time period of 11 weeks, they could achieve 1409% ROAS i.e. return on ad spend.
The objective – Augmenting the Conversions
- Generating sales in a highly competitive market
- Driving a 10:1 return on ad spend
- Augmenting viewer engagement to increase conversions
As its main goal, VAVAVOOM wanted to beat the high competition and increase sales revenue that too with a marketing return on ad spend of 10:1 ratio.
Investing in Google Ads/ YouTube Advertising
To achieve its revenue goal, the fashion retailer teamed up with We Influence for carrying out its digital marketing campaigns. We Influence is a marketing agency that specializes in search marketing and conversion rate optimization.
With parameters set by VAVAVOOM and keeping 10:1 return in mind, We Influence approached advertising solution that was orientated around YouTube.
After finding its advertising solution in Google True View for Action, VAVAVOOM finally settled on giving it a go and planned to make an investment in various YouTube Video Campaigns that included:
- TrueView for Action (incl. tCPA bidding)
- TrueView for shopping and TrueView with location extensions
- Custom intent audiences and in-marketing activity
In collaboration, the team executed TrueView for Action alongside custom intent audiences and in-market targeting that increased viewer engagement and produced more conversion as a result.
Beating the High Competition
The YouTube video campaigning that mainly included Google’s True View for Action yielded some tremendous results for VAVAVOOM and that within a time period of only 11 weeks the fashion retailer not only reported 304 517 interactions but also surpassed its ROAS goals. The campaign helped them to easily exceed their targets achieving a ROAS of 1409%.
The digital advertising approach by VAVAVOOM illustrated that how a direct and positive return on investment can be achieved by the advertisers through YouTube video campaigns.
Highlights of the Campaign that run for 11 weeks:
- 1409% ROAS (return on ad spend)
- 304,517 Interactions over eleven weeks
- 120 Countries available for delivery
Words by Patrick King, Director, VAVAVOOM
“Using the new TrueView for Action Video campaign type, we drove a substantial amount of sales with an impressive ROAS.”
Source: Google