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In marketing, one needs to be forward-thinking irrespective of whether it’s digital or traditional. That is, you need to be aware of the next big thing and all the trends that are going to rule the market.  However, something that decides the future of marketing is the prevailing numbers and stats.

If you want to start off on the right foot with your digital marketing strategy, you must be aware of the important facts and figures. This is why we have come up with a compilation of 51 stats that you as a digital marketer must know to reap maximum ROI from all your digital marketing campaigns in 2020. So, let’s go through these numbers one by one!

Email Marketing

1. For every $1 spent in email marketing, the average campaign earns $38 in ROI (Campaign Manager, 2016)
2. Segmented email campaigns result in a 760% increase in revenue (Campaign Monitor)
3. Emails that contain personalized subject lines are 26% more likely to be opened (Campaign Monitor)
4. Compared to Facebook and Twitter, email marketing is 40% better at converting users (Annuta Group)
5. Email marketers can expect an average return of $38 for every $1 spent on email marketing (Direct Marketing Association)
6. Individuals are 2x more likely to sign up for a brand’s email list as they are to interact with them on Facebook (Forrester)

 Search Engine Marketing

7. The average cost per action (CPA) is $49 for paid search (WordStream)
8. Appearing in mobile search ad results can boost brand awareness by 46% (Think with Google)
9. 70-80% of online users disregard paid search terms and instead click on organic search results (Imforza)
10. 39% of buyers have been influenced by a significant search (Search Engine Journal)
11. The first three ad spots usually garner 46% of clicks on the page (Power Traffick)
12. For every $1 spent on Google Ads, businesses typically make on average $2 in revenue (Google Economic Impact)

Display Advertising

13. Display ads have three seconds to convey the brand’s message (Medium)
14. The average cost per action (CPA) is $75 for display ads (WordStream)
15. Display advertising revenue is projected to amount to $7.9 million by 2022 (Statista)
16. Advertisers who leverage smart display campaigns have 20% more conversions at the same CPA when evaluated against traditional display campaigns (Google)
17. 77% of all mobile display ad spend will go towards native ads and 96% will be allocated towards native social advertising (eMarketer)

Social Media

18. There are more than 3.48 billion social media users worldwide. That’s roughly 42% of the world’s population and 80% of internet users. If you’re investing in digital marketing, this means your audience is likely using social media in some respect (Global Digital Report)
19. 90% of brands use social media to increase brand awareness (Hootsuite)
20. 55% of individuals purchase products online after discovering it on social media (Kleiner Perkins)
21. 70% of social media marketers leverage Facebook as the most useful platform for meeting their goals (Sprout Social)
22. Instagram’s engagement beat Facebook’s with a median engagement rate of 1.73% per brand post (Sprout Social)

Mobile Marketing

23. 40% of online transactions are done on mobile devices (Google Analytics report)
24. 70% of mobile searches lead to an action or purchase within an hour (iAcquire)
25. It’s predicted that mobile advertising will account for 30.5% of global ad spend in 2020, up from 19.2% in 2017 (Zenith’s Advertising Expenditure Forecasts)
26. On average 53% of emails are opened on mobile devices (Campaign Monitor)
27. On a global scale, mobile ad spend is forecasted to reach $247.4 billion dollars by 2020 (Statista)
28. 61% of mobile users are unlikely to go back to a mobile website that they could not access and instead, 40% of those users went to a competitor’s website (McKinsey and Company)

Video Marketing

29. Approximately 86% of marketers are using video content in their campaign outreach efforts (IAB’s 2019 Video Advertising Spend Report)
30. 82% of Internet traffic will come from video by the 2022 (Cisco)
31. 70% of consumers say that they have shared a brand’s video (Impact)
32. Roughly five billion YouTube videos are viewed daily (Omnicore Agency)
33. 27% of users skip a video if an ad is played before the content (Omnicore Agency)
34. By 2023, consumers will watch 20% fewer minutes of video ads per day (Gartner)

Affiliate Marketing

35. Affiliate revenue has been growing 10 percent each year since 2015 and this trend is expected to continue until 2021 or later. (Statista)
36. Affiliate marketing programs generate 15-30% of all sales for advertisers (Authority Hacker)
37. The vast majority of advertisers – 83 percent – use affiliate networks to secure deals with publishers (Forrester Group)
38. Users clicked more than 5 billion times and the affiliate marketing networks carried out more than 170 million transactions worldwide (IAB)
39. 83% of marketer use Affiliate Marketing to increase brand awareness, and 79% of them use it to engage existing customers (Rakuten)
40. Affiliate marketing makes up 15% of all digital media revenue (Hosting Tribunal)
41. 90% of advertisers think affiliate programs are essential to their marketing strategy (Forrester)
42. 84% of publishers and 80% of advertisers run an affiliate program (Forrester)
43. Merchants see an average of 23% of their revenues coming from affiliate marketing, which is on par with SEO and PPC marketing (Authority Hacker)
44. The average online order is 31% higher with affiliate marketing customers (CJ Affiliates)
45. In less than a year, the search interest for ‘affiliate marketing’ grew by 44% (Google Trends)

E-Commerce

46. It’s projected that by 2021 global e-commerce sales will reach $4.5 trillion (Shopify)
47. Consumers are likely to spend 47% more when they have a personalized experience (e-commerce Platforms)
48. In a study of 46,000 shoppers, 73% leveraged multiple channels to do their shopping (Social Media Today)
49. Mobile e-commerce will account for 45% of all e-commerce revenue by 2020 (Social Media Today)
50. 40% of merchants leverage social media to help generate sales (10 e-commerce trends)
51. Digital ad spend worldwide is predicted to reach $435.83 billion in 2020. (Statista)

Wrap Up

The expected dramatic increase in the advertising spend in 2020 is certainly going to make the digital marketing landscape more competitive than ever before. And that to cut through the noise, you as a digital marketer will need to create informed digital marketing strategy and personalized omnichannel campaigns. However, as long as you have the right data with you, it won’t be a challenge that you can’t decrypt.

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