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Read this case study to know how Sale Flooring Direct achieved a 433% increase in revenue coming from ads campaign by using Google Ads.
A Sneak Peek at the overview of the story:
Brand: Sale Flooring Direct
Country: United Kingdom (Glasgow)
Industry: Furniture
Tools Employed: Google Ads (Similar Audiences)
Outcome: 433% increase in revenue from ads Campaign
Business Type: B2C/ B2B
The Brand & the Story
Established in 2001, Sale Flooring Direct is one of the leading online flooring distributors in the United Kingdom. The flooring company is also one of the biggest importers of the best and biggest flooring brands in the country and offers amazing discounts on these brands.
The company was seeing consistent growth in its revenue and that it wanted to sustain this growth and increase the revenue for which it wanted to widen its audience to include agencies and resellers as well. As obvious, the flooring company also wanted to increase the conversion rates and streamline the ad spends at the same time.
To achieve its goals the company collaborated with Loud Mouth Media, a Google Premier Partner and in conjunction implemented Similar Audiences to access even those clients that were untapped previously. The company also put strategic focus on those prospects that had already expressed interest in their products and services.
The strategic guidance provided by Loud Mouth as well as the best-in-class implementation of the ad campaigns helped Sale Flooring Direct in reducing their cost per acquisition by 60% while increasing their overall site revenue by 87%, at the same time. This led to a 433% rise in the revenue from the Ads due to their product usage.
Using features like Similar Audiences to find new customers and DSAs simultaneously, the company could capture long-tail keywords and in the end, could achieve everything it was looking i.e. growth as well as an increase in audience & revenue.
The objective – Sustaining the Growth
- Sustaining the company’s growth and increasing the revenue
- Broadening the business’s audience to include agencies as well as resellers
- Increasing the conversion rates and streamlining the ad spend
Sale Flooring Direct wanted to expand its services and include agencies and resellers as well in its audiences. The flooring company like any other business wanted to sustain its growth and increase revenue at the same time. The company was looking for a way that would help them increase conversion and streamline ad spend simultaneously.
Investing in Google Ads: The 3 steps
Step#1: The Company teamed up with Loud Mouth Media, a Google Premier Partner.
Step#2: The team implemented Similar Audiences to access even those clients who were untapped previously.
Step#3: The team also put strategic focus on those prospects that had already expressed interest in their product and services.
Loud Mouth, a Premier level Google Partner, is renowned in the UK for helping its clients in generating the results by making the most of their advertising budgets. In conjunction with Loud Mouth, Sale Flooring Direct followed a systematic approach and employed Dynamic Search Ads for acquiring the potential valuable users and increasing the conversion rates while streamlining the ad spend at the same time. The team followed a better & refined strategy and implemented different marketing tools in the most appropriate way to fully utilize their advertising budget.
Increasing conversions while streamlining the ad spend
The strategic guidance that Sale Flooring Direct got from Loud Mouth as well as the best-in-class implementation of the ads campaign helped the flooring company in reducing their cost per acquisition by 60% while increasing their overall site revenue by 87%, at the same time. As a result, they could also amplify revenue from the ads to 433% due to their product usage.
Employing features like Similar Audiences to find new customers and DSAs simultaneously helped the company in capturing long-tail keywords and in the end achieving all that they wanted whether it was growth or increase in audience & revenue.
Highlights of the Campaign:
- 60% reduction in cost per acquisition
- 87% increase in overall site revenue
- 433% revenue increase from Ads campaign
Words by Chris Gallagher, E-commerce Manager, Sale Flooring Direct
“Since Loud Mouth Media have taken over our account we have come on leaps and bounds in terms of revenue and visibility in our market.”
Source: Google