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LinkedIn is bringing 3 new features to LinkedIn Pages that will help the marketers to do more and better community engagement and build stronger relationships with followers.
As revealed by the professional networking platform, over 50 million organizations around the world are making use of LinkedIn Pages for connecting with employees, customers, and prospects. The social media company has been consistently rolling out updates every quarter just to make things better and easier for these organizations.
In this quarter’s update, the company has come up with mainly three new features that are ‘invite to follow’, ‘LinkedIn Live integration’, and new posting options.
Given below is some more information about each of these features:
Invite to Follow
The feature allows the page managers to invite first-degree profile connections to follow their page, which will help them in boosting the number of followers they have. However, if an individual user is not interested in receiving the invites, they can easily opt-out.
Stream with LinkedIn Live
The feature will allow LinkedIn Page managers to broadcast live streams just like the way it is allowed for personal profiles. As unveiled by the social networking site, live streams generate 7X more reactions and 24X more comments compared to standard video posts. As far as access to this feature is concerned, the page managers will require applying on the LinkedIn Live website to get it.
Post as a Page or Member
There will be a new toggle switch on the homepage that will allow the users toggle between posting content as an individual or an organization. Earlier, users had to visit their page if they wanted to publish a post as their page. However, now they will be able to publish all posts from the same place.
Watch the video below to see all these new features in action: