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Read this case study to know how HomeHuk achieved 13.3X ROI within 6 days through Facebook Advertising.
A Sneak Peek at the overview of the story:
Brand: HomeHuk
Country: Thailand
Industry: Home & Living
Tools Employed: Facebook Advertising
Outcome: 13.3X ROI
Business Type: B2C
The Brand and the Story – Reaching the Online Audience
Online furniture and home products retailer, HomeHuk is owned and operated by N-Squared eCommerce, which is a leading online distributor and eCommerce turnkey solutions provider in Southeast Asia. The brand is available at all the major eCommerce platforms including Lazada.
The online furniture and home products brand wanted to grow its online market share in the category of home and living by getting additional traffic and sales to its online stores and so the company tested various marketing channels in its search for the most reasonable one.
An always-on campaign with Facebook Collaborative Ads was run by the brand on eCommerce platform Lazada that helped the company fetch some amazing results within six days that included a 13.3X overall return on ad spend.
The Goals – Augmenting the Market Share
The online furniture & home products retailer wanted to grow its market share in the home and living category by driving additional traffic & sales to its online stores for which the company tested various marketing channels in its hunt for the most cost-effective one.
The Solution – Reaching the Right Audience
In the initial phase, Facebook Collaborative Ads were employed by the brand to run multiple specifically targeted and personalized campaigns on the eCommerce platform Lazada. The company did so to augment the sales coming from existing, new and potential customers.
First of all, the product catalog of all the items to be sold on Lazada was uploaded to Facebook by HomeHuk. As the next step, dynamic ads were set up so that they could automatically pull information from the catalog and show the right products to the consumers who had shown interest in them or related products on Lazada. The home & living product retailer ran retargeting, cross-selling, and prospecting campaigns in combination.
As a part of the Facebook Advertising strategy, dynamic ads were retargeted by the brand in carousel format to those consumers who had either viewed or added its products to their carts in the past seven days. In fact, the ads were also retargeted by the brand to those customers who had bought its product in one of the relevant product categories. Products from other categories were also shown by the brand with the help of dynamic ads in collection ad format with short product videos that mainly highlighted daily use of home appliances.
For prospecting campaigns, a dynamic ad was run by the brand in a collection ad format with its branding videos that were targeted to potential customers. The campaign was run on both the social media outlets, Facebook & Instagram, and reached Thais aged 25–45.
Products Used:
- Collaborative ads – for maximizing retail & brand partnerships to reach and convert more shoppers
- Dynamic ads – for personalizing the ads without any manual work
- Carousel – for showing up to ten images or videos in a single ad
- Video ads – for capturing attention with engaging video ads
The Outcome – Multiple Victories
The conversion campaign run by HomeHuk that employed Collaborative Ads fetched the company amazing results within 6 days. It not only drove additional traffic and sales to its online store but also augmented its ROI by 13.3X.
The Campaign highlights that run for 6 days in September 2019:
- 66% lift in products added to cart
- 62% lift in purchases
- 2X incremental return on ad spend
- 3X overall return on ad spend
Words by Jed Charungcharoenvejj, Partner & Chief Marketing Officer, N-Squared eCommerce
“We started testing Facebook Collaborative Ads in the beginning of 2019, and right away saw impressive results especially for the return on ad spend. Collaborative Ads has since become an integral part of our marketing strategy for driving incremental daily traffic and sales across our portfolio of brands.”
Source: Facebook