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In 2019 itself WhatsApp introduced a number of attractive features and the instant messaging company is going to make 2020 even more eventful for its users by bringing a bunch of more new features to enhance the user experience. One of the main features that the Facebook-owned messaging platform is going to introduce this year is Status ads.
WhatsApp will soon be showing ads to users. The company itself unveiled about it at Facebook Marketing Summit (FMC) 2019 that happened in the Netherlands. While talking about the ads at FMC, the company revealed that the ads that will be shown to the users will contain the name of the advertiser along with the associated ads.
WhatsApp also confirmed that the ads won’t contain the advertiser’s contact profile picture and as far as visiting the ads are concerned users will need to swipe up to do so almost like it works in case of Instagram Stories.
The messaging company, however, has yet not revealed as to when the Status ads feature will be rolled out officially. The users can expect the official launch of the feature very soon as the company is already working on it. As expected, the feature will be rolled out for both Android and iOS platforms.
According to the sources, ads will be a part of WhatsApp Status that currently shows pictures, videos, texts and other multimedia files uploaded by the contact. WhatsApp ads will work like most of the social media ads and will be shown to the users on the basis of their interest and behavior.
The WhatsApp ads that will be visible to the users will appear on WhatsApp Status. As discussed earlier it will only show the name of the advertiser and a preview of the ad and that to see the complete ad users will need to swipe up much like it happens in case of Instagram Stories.
Source: The Indian Express