The Top 5 Campaigns that Rocked on Twitter in 2019

Instagram rolls out new features to help brands do better marketing

January 13, 2020January 26, 2020

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Instagram has added new features to its tools to help brands gain better insights about their community and manage a more effective presence on the platform. Given Below are the highlights of the Update: Growth Insights A new feature is added to the tool that will give marketers a consolidated view of the change in

Facebook plans to roll out a redesigned desktop website to all users

January 11, 2020January 26, 2020

Facebook is planning to roll out a revamped version of its desktop website before this spring. This is the same redesign plan that was being talked about in April 2019 and it seems that the testing phase will take almost a year before the social media giant rolls the design out to everyone. At present,

Twitter Launches a New Ad Unit in the Explore Tab

January 9, 2020January 26, 2020

Though it took some months but finally the testing phase is over and Twitter is officially rolling out its new ‘Promoted Trend Spotlight’ ad unit, which is a takeover ad displayed at the top of the Explore tab. Twitter announced the launch of the new takeover ad unit on Monday however the social media company

The Top 4 SEO Trends Every Digital Marketer Should Follow in 2020

January 8, 2020January 26, 2020

SEO is still the backbone of online marketing just that there are a few very interesting developments taking place in it this year- the year 2020. It’s not that we aren’t aware as to how SEO is not just all about keywords and that how it’s more about communicating meaningful and relevant content to the

Google Assistant Reaches a Mark of 500 Million Users Worldwide

January 8, 2020January 26, 2020

The tech giant, Google announced on Tuesday that 500 million people around the world are using Google Assistant every month across smartphones, TVs, smart home devices, and other gadgets. This is for the first time that the company has disclosed a metric like this. Google Assistant, which is a voice-activated digital helper by Google and

Facebook Rolls Out Updates for Instant Articles

January 7, 2020January 26, 2020

In order to make it’s Instant Article (IA) feature even better the social networking platform, Facebook is rolling out new updates to it. The company announced in its blog post and said that it is consistently working to make Instant Articles the best possible mobile reading experience on Facebook. “We’re committed to making Instant Articles

How VAVAVOOM achieved 1409% ROAS in just 11 weeks through YouTube Advertising?

January 7, 2020January 26, 2020

Read this case study to know how VAVAVOOM achieved 1409% Return on Ad Spend (ROAS) in just 11 weeks through YouTube Advertising. A Sneak Peek at the overview of the story: Brand: VAVAVOOM Country: Ireland Industry: Fashion Tools Employed: YouTube Advertising (Google TrueView for Action) Outcome: 1409% Return on Ad Spend (ROAS) Business Type: B2C

51 Stats Every Digital Marketer Must Be Aware of in 2020

January 6, 2020January 26, 2020

In marketing, one needs to be forward-thinking irrespective of whether it’s digital or traditional. That is, you need to be aware of the next big thing and all the trends that are going to rule the market. However, something that decides the future of marketing is the prevailing numbers and stats. If you want to

WhatsApp to show ads to users: Here’s how it will work!

January 5, 2020January 26, 2020

In 2019 itself WhatsApp introduced a number of attractive features and the instant messaging company is going to make 2020 even more eventful for its users by bringing a bunch of more new features to enhance the user experience. One of the main features that the Facebook-owned messaging platform is going to introduce this year